Sweet Tooth Equals a Sweet Deal

Your sweet tooth is more than a preference for desserts. It’s also an indicator of your personality and behavior, according to a study in the Journal of Personality and Social Psychology.

Let’s read the study’s abstract together:

It is striking that prosocial people are considered “sweet” (e.g., “she’s a sweetie”) because they are unlikely to differentially taste this way. These metaphors aid communication, but theories of conceptual metaphor and embodiment led us to hypothesize that they can be used to derive novel insights about personality processes. Five studies converged on this idea. Study 1 revealed that people believed strangers who liked sweet foods (e.g., candy) were also higher in agreeableness. Studies 2 and 3 showed that individual differences in the preference for sweet foods predicted prosocial personalities, prosocial intentions, and prosocial behaviors. Studies 4 and 5 used experimental designs and showed that momentarily savoring a sweet food (vs. a nonsweet food or no food) increased participants’ self-reports of agreeableness and helping behavior. The results reveal that an embodied metaphor approach provides a complementary but unique perspective to traditional trait views of personality.

The part about increased agreeableness through sweets fascinates me. Do this mean you should bring sweets with you before every meeting? What does it say about someone who doesn’t like sweets? Does a preference for chocolate over hard candy indicate a different type of sweet and agreeable personality? So many questions.

Candy 1 by Keith Macke

(Photo credit via Flickr: Keith Macke / Creative Commons)

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