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Facebook Use Can Increase Cognitive Performance

grandma joan writing her nightly e-mail message to the family by Sean DreilingerJokes about elderly people using technology are plentiful. Yes, it can be humorous to tease those that have a hard time with technology. But the truth is that there are benefits if the elderly (really, any age) are willing to learn something new. Let’s take Facebook, for instance.

Janelle Wohltmann, a psychology graduate student at the University of Arizona, found that people over the age of 65 who learned to use Facebook saw an increase in cognitive performance and became more connected socially.

Yes, you read that correctly. Being connected socially increases cognitive skills. The kicker is that it doesn’t necessarily have to be a face-to-face connection.

“The idea evolved from two bodies of research,” Wohltmann said. “One, there is evidence to suggest that staying more cognitively engaged – learning new skills, not just becoming a couch potato when you retire but staying active – leads to better cognitive performing. It’s kind of this ‘use it or lose it’ hypothesis.

“There’s also a large body of literature showing that people who are more socially engaged, are less lonely, have more social support and are more socially integrated are also doing better cognitively in older age,” she continued.

More research is needed to determine if Facebook’s social aspect truly contributed to better cognitive performances. Still, Wohltmann feels that the site’s complex interaction is a key component in boosting cognitive behaviors.

“The Facebook interface is actually quite complex,” she said. “The big difference between the online diary and Facebook is that when you create a diary entry, you create the entry, you save it and that’s all you see, versus if you’re on Facebook, several people are posting new things, so new information is constantly getting posted.

“You’re seeing this new information coming in, and you need to focus on the new information and get rid of the old information, or keep it in mind if you want to go back and reference it later, so you have to constantly update what’s there in your attention,” she continued.

This gives hope to anyone that isn’t able to get out and meet people, either by situation or choice. If you can be social online, then you can boost your cognitive abilities. And I’m sure this can expand to include anyone who plays games such as Call of Duty, where you’re playing alongside or against other players.

No, this doesn’t take away from the value of face-to-face interaction and its many benefits, but it does show that our brains can clearly define “social” in more ways than we usually allow in our minds.

(Story materials from the University of Arizona/Alexis Blue. Image via Flickr: Sean Dreilinger/Creative Commons.)

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The Real World Effects of Facebook Unfriending

Don't make me unfriend you by Gina TrapaniI’ve never understood why people choose to crop their list of friends on Facebook. Sometimes, I’ll see statements like, “If you see this message, congratulations, you made the cut.” It makes me wonder if I really want to associate with someone who willy-nilly cuts friends out of his life.

Sure, I understand deleting friends because of personality issues. Deleting friends “just because”, though, is petty. It also can have real-world consequences.

A new study from the University of Colorado Denver shows that 40 percent of people surveyed would avoid anyone in real life that deleted them from a friends list on Facebook.

“The cost of maintaining online relationships is really low, and in the real world, the costs are higher,” said study author Christopher Sibona, a doctoral student in the Computer Science and Information Systems program at the University of Colorado Denver Business School. “In the real world, you have to talk to people, go see them to maintain face-to-face relationships. That’s not the case in online relationships.”

Sibona says that when a friendship ends in real life, it usually just fades away. It’s more abrupt on Facebook.

“Since it’s done online there is an air of unreality to it but in fact there are real life consequences,” he said. “We are still trying to come to grips as a society on how to handle elements of social media. The etiquette is different and often quite stark.”

Sibona conducted a study in 2010 on why people delete friends. He found four main reasons.

  1. Frequent, unimportant posts.
  2. Polarizing posts usually about politics or religion.
  3. Inappropriate posts involving sexist, racist remarks
  4. Boring everyday life posts about children, food, spouses etc.

He says that when people are socially excluded in real life, they experience lower self-esteem, depressed moods, and loneliness.

“People who are unfriended may face similar psychological effects…because unfriending may be viewed as a form of social exclusion,” Sibona said. “The study makes clear that unfriending is meaningful and has important psychological consequences for those to whom it occurs.”

Remember that the next time you get a hankering to chop down your friends list. You’re doing more damage than you think.

(Story materials from the University of Colorado Denver / David Kelly. Image via Flickr: Gina Trapani / Creative Commons.)

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Chatting with KiKi

During the conference I attended, I got offered a chance to talk with social media expert KiKi L’Italien. It was a casual chat about the event and a great bar in Vancouver. Check it out below.

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Posted in <a href="http://www.pimplomat.com/category/travel/" rel="category tag">travel</a>, <a href="http://www.pimplomat.com/category/video/" rel="category tag">video</a> Tagged <a href="http://www.pimplomat.com/tag/bars/" rel="tag">bars</a>, <a href="http://www.pimplomat.com/tag/events/" rel="tag">events</a>, <a href="http://www.pimplomat.com/tag/guilt-co/" rel="tag">Guilt & Co.</a>, <a href="http://www.pimplomat.com/tag/imex-america/" rel="tag">IMEX America</a>, <a href="http://www.pimplomat.com/tag/kiki-litalien/" rel="tag">Kiki L'Italien</a>, <a href="http://www.pimplomat.com/tag/social-media/" rel="tag">social media</a>, <a href="http://www.pimplomat.com/tag/trade-show/" rel="tag">trade show</a>, <a href="http://www.pimplomat.com/tag/twitter/" rel="tag">Twitter</a>, <a href="http://www.pimplomat.com/tag/vancouver/" rel="tag">Vancouver</a>

The Way We Read

"Online News" by Mike LichtIf you’re anything like me, you bounce around various news and magazine sites daily on the Internet. It’s rare that I consume one site totally. I more often graze on information like a starving student at an all-you-can-eat buffet.

This is common for a majority of Internet users. According to new research from the University of Missouri, “Internet users often do not make the conscious decision to read news online, but they come across news when they are searching for other information or doing non-news related activities online, such as shopping or visiting social networking sites.”

“Incidental exposure to online news is becoming a major way for many people to receive information about news events,” said Borchuluun Yadamsuren, a post-doctoral fellow at the Reynolds Journalism Institute in the University of Missouri School of Journalism. “However, many people don’t realize how their news reading behavior is shifting to more  serendipitous discovery.”

Yadamsuren surveyed almost 150 people and found that they experience online news in three different ways. The first way is specifically on news sites. The second way they’re exposed to news is via non-news sites and activities, such as social networking sites and checking email. The third way is by just happening upon news while conducting other Web searches.

Because of the many ways people come into contact with news, Yadamsuren believes organizations should have links to their stories on various Internet sites as much as possible.

Fair enough. But just having links doesn’t necessarily mean people are going to read it. For a perspective on that, we turn to an interesting piece called “The Top 5 Things That Bother Me About This Headline.”

In it, writer Alissa Walker questions how the Internet is changing the way she writes.

“…when I saw how a slight tweak to my text would make my page views skyrocket, I became a convert. Now, instead of organizing my thoughts into pithy paragraphs for readers, I engineer my words so they’re algorithmically attractive. I rewrite my headlines to make them more enticing to Google. I tag them with dozens of relevant phrases to boost my authority on specific topics. I add search terms to my text to further optimize my SEO ranking. I admit that I don’t totally understand what that last sentence even means.”

Meaning is what we writers and readers are constantly trying to find. What can I write that means something to someone? How do I find stories that mean something to me? There are no easy answers, because they rely on personal choices. You’re never going to write something meaningful if you’re creating quick-list articles. And you’re never going to read anything meaningful online if you’re always making the excuse that you don’t have time to read.

Where, then, is that middle ground? How do you find meaningful stories for yourself? What attracts you to online stories and news?

(Photo via Flickr: Mike Licht / Creative Commons)

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Social Media Preferred Over Salary

"Freedom" by Kalyan ChakravarthyThere’s some good news from the 2011 Cisco Connected World Technology Report. In it, 40 percent of college students or young professionals say they would take lower paying jobs if companies offered more flexible social media policies.

This shows, to me, that people are getting away from the idea that money buys happiness. We’re becoming a society that values time more than how fat a wallet can get.

Findings include:

  • Half of those surveyed would rather lose their wallet or purse than their smart phone or mobile device.
  • More than two of five would accept a lower-paying job that had more flexibility with regard to device choice, social media access, and mobility than a higher-paying job with less flexibility.
  • At least one in four said the absence of remote access would influence their job decisions, such as leaving companies sooner rather than later, slacking off, or declining job offers outright.
  • Three out of 10 feel that once they begin working, it will be their right–more than a privilege–to be able to work remotely with a flexible schedule.

For years, I’ve gone on record several times where I work that I’d take a pay cut if management would allow me more freedom in my workday. It’s a losing argument, though, because it means managers have to give up some control. They would have to focus mainly on results.

The result of a controlling mindset, though, could be a disengaged, unproductive workforce. That is, if people actually want to work for a company like that anymore. And it’s beginning to a lot look like people don’t.

How important is social media access and workplace flexibility to you? Or are you just happy to have a job (if you have one)?

(Photo via Flickr: Kalyan Chakravarthy / Creative Commons)

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