There’s a great part in Bill Cosby: Himself when he tells a story about cooking breakfast for his kids at 6 a.m. Instead of serving standard breakfast fare, he gives his children chocolate cake. It’s a funny story, because of the absurdity of serving cake for breakfast. However, Cosby may have been on to something.

Researchers at Tel Aviv University have discovered that dessert can help dieters lose more weight–and keep it off in the long run–if they make it a part of their breakfasts.

You should focus on indulging in the morning. That’s when your body’s metabolism is its most active, and when you’re better able to work off the extra calories throughout the day, the researchers say.

Attempting to avoid sweets entirely can create a psychological addiction to these same foods in the long-term, explains Professor Daniela Jakubowicz. Adding dessert items to breakfast can control cravings throughout the rest of the day. Over the course of a 32 week-long study, detailed in the journal Steroids, participants who added dessert to their breakfast–cookies, cake, or chocolate–lost an average of 40 pounds more than a group that avoided such foods. What’s more, they kept off the pounds longer.

It seems pretty common sense that eating more calories in the morning would help curb cravings later in the day.

Highly restrictive diets that forbid desserts and carbohydrates are initially effective, but often cause dieters to stray from their food plans as a result of withdrawal-like symptoms. They wind up regaining much of the weight they lost during the diet proper.

The study’s participants consumed the same daily amount of calories, but “the participants in the low carbohydrate diet group had less satisfaction, and felt that they were not full.”

Their sugar and carb cravings were more intense and they chose to cheat on their diets plans.

“But the group that consumed a bigger breakfast, including dessert, experienced few if any cravings for these foods later in the day,” Jakubowicz said.

It looks like I’ll be eating fewer eggs and more cake for breakfast now. Come to think of it, bacon cake sounds delicious.

Bonus: The cake story in Bill Cosby: Himself

(Photo via Flickr: Slice of Chic / Creative Commons)