Employees Are Your Best Customers
At every job I’ve had, I’ve heard phrases such as “the customer is always right,” or “think of the value to the customer.” While those sentiments are good, I never hear anything about a product or decision being valuable to an employee. It’s as if business leaders are too focused on keeping customers happy that they forget about employees. And that’s crazy, because employees are your best customers.
The main reason a business treats its customers well is because they will be happy and spread the word to their friends and family about how great the business is. Couldn’t the same be said for your employees? Treat them well, contribute to their happiness, and they’ll extend that feeling in dealing with customers.
It makes so much sense that I’m confused as to why it’s not addressed more. If you’re leader, please do everyone a favor and the next time you want to ask something like “What is the customer value?” please pause and actually ask “What is the value for the customer and the employee?” Running a successful business is a two-way street, and more often than not most leaders have a one-track mind.